Chapter I: Taobao search ranking optimization study Taobao search (SEO) ranking optimization, from basic to proficient 0 Taobao search rules and practice. Taobao search ranking through learning skills, to enhance the free flow of a large number of its own stores. Learning courses Taobao traffic analysis, the impact of the baby, ranking factors, factors affecting the popularity ranking, baby title optimization, choice of words, the title composition skills, baby properties, windows, baby up and down the rack optimized. Chapter II: learn to use the train train core basic operation principles, understanding train, train to show the way, the train's plan to establish election funds, set models, choice of words, raising the word, the price adjustment techniques and how to improve keyword Quality Score, train time node optimization, conversion rate optimization, CTR optimization. Durham Road train and quantum data analysis. Train master effective promotion techniques, a significant reduction in cost of driving, driving? No longer afraid of oil costs too expensive! Chapter III: Advanced optimization free traffic flow, outside the station for free use of promotional tools free drainage lines, thereby increasing store traffic free precision. Learning courses are Taobao customers to promote, mushrooms Street, said the beautiful, community marketing, forum marketing, e-mail marketing. Chapter 4: activities to promote and build explosion models Taobao official activities, activity category, third-party activity (poly-cost, Amoy gold, Taobao trial every day special, Amoy satisfaction, Amoy off and other activities) introduction and operation, phone Taobao launched and promotion, diamond booth opened and basic applications.